How should HVAC Companies deal with the impact of SEER2 in their marketing efforts.

Apr 25, 2023

If you’re in the HVAC business, you already know a lot about SEER2.  SEER (Seasonal Energy Efficiency Ratio) is a rating system used to measure the energy efficiency of air conditioners and heat pumps. SEER2 is a new efficiency rating that takes into account not only the cooling efficiency of the unit, but also the energy used by the system’s fan to circulate air.

But what you may not know is how the impact of SEER2 ratings will impact your marketing – and how what you need to know to close deals today.  In the past, homeowners could often balance their budgetary needs against a wide range of equipment.  Maybe that “Cadillac” system costs more money today, but it will save me for years!  Or, perhaps I’d rather spend less out of pocket today and I’m OKAY with my energy costs being a little higher each month.  Either way, the homeowner can say “yes” – and your company can record the sale.

SEER2 itself does not directly affect the cost of an air conditioning or heat pump system. However, systems with higher SEER2 ratings may have a higher initial cost compared to systems with lower SEER2 ratings. This is because systems with higher SEER2 ratings typically have more advanced technology and energy-saving features that make them more efficient, but also more expensive to manufacture.

In the long run, however, a system with a higher SEER2 rating can result in lower energy bills and lower overall operating costs, which can help offset the higher initial cost of the system. Additionally, some energy rebates and incentives may be available for customers who purchase systems with higher SEER2 ratings, which can help further offset the cost.

Either way, homeowners now have to choose from a much more limited supply of equipment that meets SEER2 standards. Which means they may have to figure out how to spend more TODAY, no matter what the long-term savings might be.  This means YOU need to work harder to get them to say “Yes”

That means a) you need to to stand out from the competition more than ever and b) you need to bring more value to the table than ever before.  And this is where we come in.  Destination Motivation’s proven incentive-based system of Vacation Vouchers helps you stand out from the crowd. And homeowners no longer have to choose between buying a new HVAC system or take a vacation – now you can offer them both!  It’s a win-win for everyone, and even better now YOU can be the hero.

SEED2 doesn’t have to be a challenge for your business.  You can turn it into an opportunity for growth. Contact us to learn more about how we can help.





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