Leads are getting harder to come by, but there is still a lot of demand out there in the marketplace. Ask yourself – am I showing homeowners what makes us different? Am I leveraging every tool I have to generate more leads?
Well, one way to differentiate yourself is by adding value. A higher perceived value allows for a stronger call to action in your lead generation efforts, increased profit margins, competitive differentiation and it can even help create urgency.
Everyone offers a discount – FREE add-ons; Buy-One-Get-One; 50% Off. But what really turns heads (and generates clicks and calls) is a vacation! Not only does it help you stand out, but they are EXPECTING to get a discount. They are not expecting to get a trip.
Destination Motivation can help you develop customized outbound marketing campaigns to leverage your vouchers in the following media:
- TV Commercials
- Radio Ads
- Direct Mail
- Social Media Ads
- Email Campaigns
- Home Show Marketing
Here are a few examples of recent creative campaigns we’ve helped our clients develop: