Jeff Shugarman

🏆 S.O.A.R. Partner Award – February 2026 Winner: Jeff Shugarman 🏆

This month's S.O.A.R. Award goes to a partner who leads with vision, conviction, and an unwavering commitment to the customer experience, while building a strong, family-owned business alongside his three sons!

From the beginning, Jeff Shugarman has been a true believer in thinking differently, challenging the status quo and raising the bar for what a premium home improvement experience should look like. With the support and innovative edge his sons bring to the business, Jeff has created a culture focused on long-term value, not shortcuts.

Jeff understands that Destination Motivation isn’t just a voucher, it’s a tool to build trust, reduce cancellations, and create meaningful emotional connections with customers. Because of that belief, he’s been instrumental in driving adoption, alignment, and consistency across his organization.

Shugarman's have also helped Destination Motivation SOAR by providing honest, thoughtful feedback that has strengthened our partnership and improved the program overall. His willingness to innovate, collaborate, and invest in his people makes him a standout partner and a true SOAR leader.

Congratulations, Jeff, for embodying what it means to lead with purpose!